I was in that store last year and that demo looked pretty well used (and dirty). But I assume it should clean up nicely.
If I was to sell mine, I'd probably ask about the same price. But it would be much better treated, and would include lots of expensive extras like tampers, bottomless PF, extra wands, tips, timer, etc. So in other words, if you add up the price of these accessories a seller might throw in, it might not be better than a deal you can find privately.
Plus, they'll add sales tax of 15% or roughly $210 which would not be added on a private sale.
LaSpaziale Mini Vivaldi w/progressive p/i
HG-one, B.Vario, Quest M3
"It's the coffee, stupid."